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A Brief History Of Sporticulture™


Cortland Smith, who grew up working on his family’s flower farm in Maryland, has always been an enthusiastic sports fan and creative spirit.
It seemed natural that he combine his passion for sports with his background in horticulture to bring the industry an NFL line of plants for flower gardens and landscape.
It all started when longtime friend, John Baldino, introduced him to New York based sports licensing experts, Tommy DeLuca and Ronnie Farina. The team then brought horticulture specialist, Pete Gilmore, on board and together they created Sporticulture™.
This new and innovative company developed Team Pride Flowers, providing unprecedented access to sports licensing and marketing opportunities to growers, retailers, and landscapers nationwide.

In the summer of 2015, Sporticulture debuted at Cultivate’15, the industry’s largest trade show and conference.
Their collaboration won the distinction of Cultivate’s 2015 Fresh Idea Award & later the Tropical Plant International Expo (TPIE) Cool Product Award!
Over the next several years, Sporticulture developed and expanded its product line to include, not only licensed products in flower & landscape, but also beach, home goods and arts & crafts.
The expansion goes beyond NFL licensing and includes many collegiate groups, NHL®, Realtree®, Blizzard® and other entertainment licensed products.
Whether you’re Tailgating, Homegating, or Teamscaping, the Sporticulture Team continues to inspire sports enthusiasts by creating innovative quality products -

"For The Deep Rooted Fan!”

The Team!